The word “pado(파도)” is Korean for (tidal) waves. The future is built from so called “waves” of innovation. These innovations are derived from excellent experiences. We the people of Pado, hope to add more value to the real world by proposing new experiences for a better future.

Pado Phenomena

You can observe four wave phenomena in all waves. Similarly, we have the Pado Phenomena.

1. Ambitious
2. Brave
3. Completeness
4. Disciplined

Our Dream

We aim to alleviate humanity from everything that is NOT essential. We want to make people more humane and happier, both in work and everyday life.

What is essential then?

Decision-making (e.g., from launching a product or not, deciding where to start marketing and how much to spend on it, to … operating nuclear reactors) and emotional interaction (e.g., from talking to your friend, spending time with your family, to … consulting a business client) is essential.

However, as AI performance gets better, we will become more generous about its applications.

Then, what is not essential for mankind? Sitting in front of the desk scavenging helplessly for relevant information and waiting for users to respond with feedback.